SMBs Adding Marketing Automation

Small and mid-size businesses (SMBs) are adding marketing automation to their CRM systems. Most bigger companies already have this feature and smaller businesses are realizing why; it provides a better way to filter and manage data so that new customers can be identified and previous customers can be brought back in. Implementing marketing automation with CRM is a great way for a small business to control costs and stay competitive. Learn more about this in Marissa Tejada’s article, “SMBs Expanding CRM Capabilities.”


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