Here’s the summary of this week’s CRM topics:
- Location can be a problem for CRM because oftentimes people will enter incorrect spellings, causing errors with how the system works. Read how this can be countered in David Taber’s article, “Why Location Is a Growing Issue for CRM Systems.”
- Social CRM is becoming the new norm in customer relationship management. Companies now need to pull data from sites like Twitter to find out what their customer’s want and how their business can be improved. Find out more in Rachel Miller’s article, “10 Steps To Successful Social CRM.”
- Many small and mid-size businesses (SMBs) are implementing a marketing automation tool to go along with the CRM software they already have. This will make it easier for them to control costs and stay competitive. Learn more in Marissa Tejada’s article, “SMBs Expanding CRM Capabilities.”
- Insurance is a difficult field for CRM to be implemented in. However, adding CRM to this type of company can be highly beneficial. Learn more of this in Christopher J. Bucholtz’s article, “Insurance and CRM: Big Barriers, Bigger Benefits.”
- Social CRM needs to be embraced for what it is – a component of CRM that allows for better communication between a business and its customers. Michael Maher urges businesses to ignore the hype and embrace the opportunity sCRM brings.
- Finally, we discussed in detail how to have a successful Social CRM system. By having a particular team responsible for the Social CRM management which actually responds to the customers’ issues, your company is on its road to success.